As a creative freelancer in a digital world, you can never do enough. Even if you were mono-focussed on just one commercial activity, and assuming you weren’t cross-pollinating ‘work’ from your non-work life, there’s still all the related, necessary activity. There’s promotion and marketing, which can include web design, blogging, social media work, and networking. There’s advertising, and finance and logistics. Realistically, at best you’re doing about 50% creative work vs everything else. And in lean times, it’s so much more because you’re hustling so much harder of so much less work and money.
But, let’s face it, you’re going to cross-pollinate from your personal life. And chances are you have several irons in the fire at the same time. Either because you love it, or because you need it. Or you’re a masochistic type who just likes to suffer. Possibly some combination of the above.
Currently I’m dealing with a production company on a co-written script they’ve optioned, while working on pre-production of the same in case they drop the ball. I’m hawking around a TV pilot that’s getting some good buzz, while reworking an old feature script and a new short film. I’m making money taking photos of people, and sometimes things, while putting the finishing touches on my first photo book. I’m contributing to a collected work of short stories and blogging commercially. Between all of that, it’s no surprise that business-oriented, never mind personal, social media use has shrivelled to next to nothing, there’s just not time!
However, that’s an error, I need to make time for it, for the little blogs, the Facebook updates, the networking and the frustrating process of keeping my profile high. Putting a pause on all of that has meant I’ve managed to get so much more done, finally gaining traction in all areas. But somehow I need to find more time, and spread myself a little thinner. There’s no point putting out the work if there’s nobody to see it.